Quite a Doozie

Doozie (also doozy): Something that is extraordinary. Often used in the context of troublesome, difficult or problematic, but can be used positively as well.

As a kid I always loved going to Great American Cookie Company and getting a Double Doozie cookie. Nothing was better than a generous helping of frosting sandwiched between two freshly baked cookies.

Now one could infer that Great American Cookie Company coined the name "Double Doozie" because it is in fact, wonderful and extraordinary, but I beg to disagree. I like to think that this cookie originated after someone was having a horrendous, albeit "doozie" of a day. One of those days when you feel like you just can't... possibly... make... one... more... decision.

Do I want a cookie? Yes. Do I want cake? Yes. Do I want an entire vat of icing? Yes. Indulgence kicks in and before you know it, you're sitting with an empty pint of ice cream, spoon-in-hand, wondering why you feel left unsatisfied. Yes, one of those kinds of days.

Much Ado About Cake Balls

Several weeks back I did a post on the JWT Atlanta blog called The Next Big Thing Could Actually be, Quite Small and asserted my prediction that cake balls were going to be all the rage. Well today I am here to tell you that they are.

I was at first a skeptic, but after making some red velvet cake balls from scratch I was truly convinced. There is something so heavenly about homemade red velvet cake and cream cheese icing mixed together, blanked by a nice, rich coating of chocolate.

I'm not going to lie, these little beauties are pretty labor intensive if you make them from scratch. As a matter of fact, you may start to hate me half way through this process and wonder why you ever decided to make these. But this is when you must press on. I assure you that all of your frustration will be worth its weight in gold once you bite into one of these.

Should you choose to make these, here are a few pointers I'd like to offer:
- Find a Kroger and buy a package of their white or dark chocolate bark. You can also use candy melts, but I found them much more difficult to work with.
- Invest in a candy dipping fork or set like this one. Spend a few more dollars on the metal dipping fork, as I rendered my plastic set useless trying to make these.
- You can use any red velvet cake and frosting recipe, but the following is one of my own. If you use another recipe you will need a 9x13 cake, about 2 cups of frosting and 1 or 2 packages of chocolate bark (depending on how much of a perfectionist you are).

Cupcake Critique: Matty Cakes (Atlanta, GA)

Nice texture and crumb, but the icing didn't blow me away.

So I've driven by Matty Cakes hundreds of times, but had yet to try out this Best of Atlanta bakery. Finally on one of my tasting spree Saturdays (sure beats the gym folks), I was able to stop in. While intent on trying their red velvet, I found myself completely awestruck by a designer purse cake they were making. These fondant covered cakes looked better than some of the bags I've seen on Canal Street. As tempted as I was to order a $140 purse made out of cake, I had to remind myself that I was there just to try their red velvet.

The one thing I like about Matty Cakes is that their prices are super reasonable. Their large cupcake is ginormous and only $2.95. To give you an idea of scale, I took a picture of it on top of a quart of paint, and as you can see, it takes up the majority of its surface area. What they call their "mini" cupcake, is in fact a regular sized cupcake that sells for $1.95.

Now for the red velvet. The cake itself was quite good - the flavor was nice, the texture was moist and the color was a beautiful shade of crimson. I found myself a little disappointed however with the icing. It had a very light whipped cream cheese flavor. It would've been fabulous atop a strawberry shortcake, but it didn't quite stand up to the red velvet for me.

A large cupcake from Matty Cakes is almost equivalent
to the circumference of a quart of BEHR paint.

What I consider to be the ideal color for red velvet.

Study Shows Ad Execs Prefer Younger Cakes

For my latest baking adventure I decided to pit two recipes against each other. Both were featured in the New York Times, but published 30 years apart. I wanted to see if people preferred the younger, more contemporary cake (circa 2007) to the older, more traditional one (circa 1977).

As prefaced in an earlier post, today I brought both cakes into my office to conduct a 'taste' study. As part of the survey, I asked that all participants taste both cakes and rate them on a scale of 1-10. Of the 35 advertising executives included in this study, the vast majority preferred the younger (2007) version.

First Runner Up: Circa 1977 Cake (pictured top left)
The older cake hailed from Alabama and was published on April 25, 1977 in an article entitled Red Velvet Cake Returns, Tomato Paste Lingers On (I assure you the recipe has nothing to do with tomato paste). The icing called for a very unique frosting made of butter, sugar, egg yolks, chopped pecans or walnuts, raisins and bourbon or rum. While I planned to make this frosting all along, I hesitated to remember buying bourbon until Sunday. At that point, no matter how good my intentions, Georgia state law simply wouldn't allow me to make this frosting. So I opted for a more traditional ermine (boiled milk) frosting. Overall feedback was that this cake wasn't as moist as the 2007 cake, but still very tasty. This is not surprising considering the 2007 cake had 2 cups of oil, while this one only called for a 1/2 cup of shortening. Next time I'll probably increase it to a full cup of shortening, or replace it with a cup of vegetable oil. And while I do like the ermine frosting, I would opt for a nice cream cheese frosting (like the one in my first recipe) instead.

Better with Age?

I simply couldn't decide on a single recipe for my next baking challenge, so instead I chose two.

Since many of the contemporary red velvet recipes differ by only a few ingredients, I thought it would be interesting to juxtapose it with an older, and hopefully more traditional recipe.

I went to the New York Times archives to do some digging, which by the way, is an amazing resource for baking cakes. Not only are their cake recipes some of the most popular, but you can search their archives back to 1851. You won't have any luck finding red velvet until the 20th century, but a good resource nonetheless.

Cupcake Critique: Gigi's Cupcakes

Today at lunch I ran over to Gigi's Cupcakes for my first of many cupcake critiques around Atlanta. Gigi's is a chain, so right off the bat I had some preconceived notions. They have a wide variety of cupcakes from Italian Cream Wedding Cake, Peach Cobbler and Cherry Cordial, but I of course was interested in none other than Scarlett's Red Velvet.

The ECD (that's Executive Creative Director for the non-ad folks) at my agency @carlrwarner said to me that Gigi's has the perfect icing-to-cupcake ratio, but I respectfully must disagree. If there is enough icing on one cupcake to wallpaper a 10'x12' bedroom, that is too much. Surely from looking at the pictures it may seem I'm exaggerating, but keep in mind this cupcake suffered quite a bit of shrinkage on the ride home in this Atlanta heat.

In critiquing this cupcake I examined several key factors: appearance, flavor, texture and color.

A Quest for Perfection

This is my first documented attempt along a journey to create the perfect recipe for red velvet cake. I'm starting with what I know, but plan to venture way back to explore the history of this elusive cake including its boiled icing and beetroot ancestors.

My first recipe has been adapted from Paula Dean's, but I've modified the flour, cocoa and icing, as well as tweaked some of the directions. I received a lot of good feedback from my test subjects (ie work colleagues), and especially on the icing. The cake itself had a nice scarlet color and a good velvety texture, but was still light - a perfect complement to the sweetness of the icing. I find that these cupcakes are usually more moist the following day, so I'd bake them ahead of time and then ice them before you are ready to serve. Try it out and let me know what you think.