Today at lunch I ran over to Gigi's Cupcakes for my first of many cupcake critiques around Atlanta. Gigi's is a chain, so right off the bat I had some preconceived notions. They have a wide variety of cupcakes from Italian Cream Wedding Cake, Peach Cobbler and Cherry Cordial, but I of course was interested in none other than Scarlett's Red Velvet.The ECD (that's Executive Creative Director for the non-ad folks) at my agency @carlrwarner said to me that Gigi's has the perfect icing-to-cupcake ratio, but I respectfully must disagree. If there is enough icing on one cupcake to wallpaper a 10'x12' bedroom, that is too much. Surely from looking at the pictures it may seem I'm exaggerating, but keep in mind this cupcake suffered quite a bit of shrinkage on the ride home in this Atlanta heat.
In critiquing this cupcake I examined several key factors: appearance, flavor, texture and color.
